It's time for new ideas and new solutions.

The healthcare industry is going through unprecedented times. It is at a flash point as Canadians expectations of receiving superior ‘universal care’ remains high, but an aging population, questionable governance, growing consumer demands, providers abandoning careers, figuring out how to operate in a post-pandemic world, and more, has put an enormous strain on our system.

On the other hand, healthcare’s recent remarkable response, both globally and here in Canada, to rapidly solve for a crisis, with new, effective vaccines and protocols, was unprecedented in modern medicine. Leaders in our health system are well aware, it is time for new ideas and solutions. They are looking for bolder recommendations, faster implementations, and solutions that are outside the traditional ways of doing things.

There is a new understanding within healthcare, that the old chestnut of “more money and more bodies”, is no longer the answer to every problem.

One example of this breakout thinking is virtual healthcare which, only a few years ago was shunned by patients who would only accept personal, face-to-face care. But the pandemic changed some minds, and changed healthcare. That said, the digital age also created new hurdles, like consumer data privacy issues. Just like Newton’s third law, “for every action there is an equal and opposite reaction” healthcare is driven by societal, political, public, private, and economic forces that make it a challenge for anyone to see all the connections.

All this complexity creates new opportunities for creative-minded, visionary firms, to play a critical role when it comes time to talk about and implement change.